Yes, I do know that selecting the right SEO freelancer is not a snap. Any choice in a big hurry or due to cost sensitivity can result in a loss of time and money. It is quite unfortunate that the SEO market is surrounded by people that follow unethical practices. It will not be incorrect to state that the SEO sector has many people who follow unethical practices. The old school search engine optimization tricks of the 1990s don’t work in today’s time If you give an offer to someone non-competitive then obviously they will do activities that are not correct for your site and you will face the consequences. The website optimization strategies which they follow does not work anymore in 2020. But these companies still practice bulk link building activities which are considered spam by search engines like Google and Yahoo.
How Hiring an Incapable SEO Company can be a Fiasco
In 04/2012, Google released Google penguin, one of the auto backlink penalty update which impacted sites with link farms. Those sites which did not follow the search engine guidelines on backlinks were impacted by this upgrade. Google used to penalize websites with inferior quality backlinks before also. They used to penalize the websites by manually penalizing them. All these unethical procedures, unfortunately, used to work in the short term and hence the SEO Freelancers used to make buyers pleased and make money. It is almost certain that if deceitful strategies are implemented, then the site will be completely penalized. Your site can come out from a penalty if you have all the details about your site’s links and work which your SEO freelancer has done. Usually SEO agencies hide penalty messages to make sure they don’t lose the contract. This way, you will be blindfolded and never find out the reason for the website not ranking well on Google. I do know that most people will say that they will change the digital marketing Firm and sort this, yet it will still be hard. Having no reports will make your life or your new SEO agency’s life difficult.
Best 3 things to expect from a reliable SEO Firm
1) On-Page SEO
Focus on Strategy and not techniques. Website SEO is a never-ending marathon race.
It is not anything like a Paid Marketing channel like Adwords. Pay Per Click will help you generate leads in no-time by putting your ad on page one of Google. Google Adwords has a large display network that could also be used for branding campaigns. If you do SEO as per Google’s recommendations then it is called White Hat SEO. It focuses a lot more on customers rather than on engines like google. On-site search engine optimization factors like website design, content, meta tag, and H1 tag are the lifeline of any SEO plan. In case your search engine optimization company is not working on these components then there is an issue with the search engine optimization strategy.
2) Link Building Strategy
Links are actually the foundation for ranking on high competition keywords. Link-building is different nowadays where anyone needs a marketing and advertising guy to connect along with bloggers like a PR professional. Is your search engine optimization firm building backlinks the actual white hat way? It would be worthy of requesting. Also take a full report every 2 weeks to review the links created by them. Effort of search engine optimization is not really depending on work which has been performed but the actual final results achieved. I personally say this because locating a useful backlink usually takes a great deal of hard work searching for blog websites using youtube, Google and other resources.
3) Trust only Reports
Every decent SEO freelancer gives on-page and off-page reports on weekly or month to month bases. All alterations in Title, Description, Website Url modifications and almost anything about on-site-on-page should be reported in a report by your SEO Company. It would be great to have records in Google docs about on-site improvements. I prefer Google docs thanks to the real-time tracking advantage. Reporting allows you to maintain each of the documents of changes. Each of the back-links that are built for your website should be in a Google Spreadsheet with login details or information of the webmaster. By any chance if you need to review the particular live backlinks, the record will be very valuable.
In case you are working with a reputable SEO agency then I think you are in risk-free hands. I feel completely sorry about people who decide to work with SEO Company based upon just the costing. You should give some thought to an SEO firm as your marketing partner and hence you need to make a very logical selection.